In considering the reality of global PR, we should remember that it is complex, not simple. The tension and balance between the power of international and the power of local is an old theme. One lesson is clear: global and local always coexist and have always been intertwined. Globalization is complex and multilayered. The last [...]
Archive for the ‘Globalization’ Category
The Globalization of PR: Myth or Reality
Posted in Globalization, tagged country, global PR, Globalization, international, internet, multinationals, national boundaries, New Media, online pr, public relations, reality, think global act local on February 5, 2010 | Leave a Comment »
