With the growing popularity of CSR in the last few years, especially in Europe and more recently in the U.S., a number of major PR firms have responded by establishing specialist CSR practice groups within their companies. In a review of the role of PR firms in corporate social responsibility programs, Lisa Roner wrote in [...]
Archive for the ‘Corporate Social Responsibility’ Category
Corporate Social Responsibility: Selfless or Selfish?
Posted in Corporate Social Responsibility, tagged BAT, corporate affairs, credibility, CSR, Ethics, Hill&Knowlton, image, reputation, spin doctor, transparency, window dressing on February 15, 2010 | Leave a Comment »
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