Who hasn’t heard of Max Clifford, the PR Guru…Although his client range varies a lot, he is in himself a very controversial figure, who I believe represents the stars but thinks a little bit too much of himself. The consumer PR students of the MA PR class of 09/10 got to see him “live” in action this year at a debate organised by our lecturer Trevor Morris, and he lived up to his reputation and asnwered two phone calls, one supposedly from Simon Cowell…Well i personally think it was all a setup, just to show who was boss. And i wasn’t impressed.
The reason I am talking about Clifford is because in class last week we watched one of Louis Theroux’s “Weird Weekend” documentaries and it was the one where he met Max Clifford.
And when I watched this documentary, the “Iam the boss” side of Mr. Clifford definitely came out first, along with the lies, the spins and the unethical conversations.
Louis Theroux though as wacky as usual was brilliant, funny and did match up to the notorious Mr. Clifford.
But Mr. Clifford, as unethical as he may be, is also brilliant and if I needed to make it big, celebrity wise and of course had the money,[ that Max Clifford always keeps bringing up...yes the minimum is £10,000] I would go to him.
