Ethics…PR’s identity crisis…

The question discussed in class this week was about ethics and PR. The main debate revolved around the ethical levels in PR and the credibility of PR practitioners, with the question of whether  “The only way to practice ethical PR is to work in the NGO or voluntary sector, all the rest is corporate propaganda [...]

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The Importance of Public Relations in Crisis Management

Crisis management plan is necessary because news and information is travelling faster than ever. Companies must be able to quickly answer questions and allegations about looming crisis. There are more examples of organizations getting crisis management wrong than doing it right. When crisis strikes, most companies are unprepared and poorly handle the situation. Organizations might [...]

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B.M.P.R Ltd – Social media and Public Relations

In this day and age, Social Media has become the most fast working and effective PR tool. The following webcast is a thorough description of Social Media, its benefits, potential downsides and how to use it effectively in a successful PR campaign… Thanks for watching. Feel free to leave comments.

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Corporate Social Responsibility: Selfless or Selfish?

With the growing popularity of CSR in the last few years, especially in Europe and more recently in the U.S., a number of major PR firms have responded by establishing specialist CSR practice groups within their companies. In a review of the role of PR firms in corporate social responsibility programs, Lisa Roner wrote in [...]

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The Globalization of PR: Myth or Reality

In considering the reality of global PR, we should remember that it is complex, not simple. The tension and balance between the power of international and the power of local is an old theme. One lesson is clear: global and local always coexist and have always been intertwined. Globalization is complex and multilayered. The last [...]

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